The Love Drug?
DOES CHOCOLATE ENCOURAGE FEELINGS OF LOVE & LUST?
We all know that chocolate and love seem to be intrinsically linked… as we enter into February, heart shaped boxes of chocolates are seen for miles in every supermarket this month… but why? Is it simply because they’re an indulgent treat, or does the link go deeper than that?
We love firing out fancy facts here at Adams, so we’re going to do just that.
FACT 1: CACAO IS A NATURAL APHRODISIAC
We’re serious. The raw Cacao bean, where all chocolate originally stems from, acts as a natural aphrodisiac. The natural chemicals in Cacao beans stimulate our senses and heighten feelings of joy and pleasure – but these qualities get stripped away when the cacao is processed to create the familiar confectionary bars that we pick up at the garage… That’s why it’s our mission to keep chocolate raw, and preserve it’s natural properties!
FACT 2: CACAO BOOSTS OUR MOOD AND RELEASES HAPPY CHEMICALS
Without getting too technical, Cacao contains lots of natural chemicals that boost our happiness and ‘feel-good’ hormones, — it increases the serotonin in our brains, and of course we all know serotonin plays a very important role in our mood regulation. It also is shown to increase feelings desire and responsiveness. Cacao also has the wondrous compound known as PEA (phenethylamine) which is famously known to be the ‘love’ chemical, responsible for releasing endorphins and encouraging feelings of excitement. Our bodies naturally produce this compound when we’re in love, but luckily, we can get our daily dose in chocolate too…
In conclusion, that’s probably why our partner is always in a good mood with us after they’ve devoured a box of chocolates.
If you fancy celebrating this discovery, you can go ahead and take 15% off any chocolate on our website…our treat.
Just type in VAL15 at checkout!